Visual identity + Exhibition graphics + Marketing materials
This new paleontological display in Alice Springs showcases a large range of megafauna fossils found at Alcoota, Central Australia. A cohesive visual identity was developed that evokes the diversity of the specimens and reflects on a world lost in time. A colour palette was chosen that would echo the colours of the land and simple clean typography was chosen to keep the space accessible and friendly for a large and diverse audience.
Winner 2019 Museum and Art Galleries Australia (MAGNA) Awards — Permanent Exhibition, budget over $500,000.
Photography: MAGNT, Lisa Hatz, Maria Mosquera